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Artist Reception for Cuban Artists:
3 to 5 PM at Ives Main Library, 133 Elm Street
Presented in coordination with The New England Festival of Ibero-American (www.nefiac.com) Cinema 2012.
Panoramic view of the graphic arts especially produced for the promotion of Cuban cinema. References to the peak reached by this manifestation during the decades of the sixties and seventies, the crisis of the eighties and nineties and the new expressions that hinted to a recovery of the genre during the last few years. This renovation period occurs because of a new generation of graduates from the Superior Institute of Design which not only has contributed to the revitalization of lm posters, but also to the production of posters for other cultural institutions.
Nelson Ponce "The Clockwork Orange" poster
The cultural or cinema poster is the first step in a promotional or “popular” campaign. The second step involves the development of the idea and the graphic elements in order to create a coherent story with multiple elements that will support it. In this case, the audiovisual spot is very strong in Cuba because of its masses and visual appeal. How do you develop a story with just a few minutes from that first step (the poster) ? It is done from the poster, script, storyboard, animation and composition.
Raul Valdes Raupa "Figure" poster